Strategic thinker, art director, designer and hands-on creative
I believe my work, and the results I have achieved for my clients over the years, should tell you what you need to know about me. The conviction that my work must speak for itself is at the heart of my creative values and the core of my professional brand.
I started my career in direct marketing in 1977 when I joined an independent and pioneering agency based in Richmond-Upon-Thames called Halsey Leigh & Young. In my time there the company grew from 20 staff to over 180.
I progressed from paste-up artist to Executive Creative Director in 12 years.
The creative head of the agency Bryan Halsey was a copywriter and passionate about the persuasive power of direct marketing. He became my mentor and often my creative partner.
As the agency grew I worked on a very wide variety of accounts and was fortunate to nearly always be involved in pitching for new business. It proved to be an extraordinary education and the basis for a perpetually rewarding career.
HLY established an association with Grey London which gave me the opportunity to work with the agency on through-the-line promotions and integrated advertising projects.
Working with Grey gave me first-hand experience of the above-the-line agency processes and introduced me to planning. My agency then allowed me to work with complete autonomy on big budget and high profile projects for Emirates Airlines, Midland Bank, Royal Insurance and Whitbread.
These successes meant I became involved at a senior management level with Grey Direct New York and their international agency network into which HLY was soon merged.
After winning several direct marketing creative and business performance awards, I traded my role of Executive Creative Director at the agency in Richmond for a roving role working across the Grey network companies.
In 1994 I set up on my own and I have been freelance ever since. In 2007 I decided to specialise more and devised the name Brandgarden.
Testimonials from brands big and not so big
I’ve worked with Glenn for many years. He is very insightful and has a real instinct for brands and marketing.
Others can be struggling with coming up with great ideas but Glenn always comes through with something powerful.
Whitbread’s chain of Hotels goes from strength to strength. l believe this owes much to yourself. You created an effective campaign for both launch and follow up and maximised the benefit from our relatively modest budget
Glenn has conceived over 300 marketing projects for high-tech companies such as Hewlett-Packard, PeopleSoft, SAP Cognizant and Oracle.
In doing so he has shown that his strength is not only his ability to assimilate and understand sometimes complex value propositions, but to simplify and present them in such a way as to make them compelling to the target audience. His consistency of creativity is remarkable.
Throughout the process to make KOSMONAUT a reality, Glenn showed himself to have qualities that include intelligence, wisdom, wit, creativity, humility and an outstanding ability to assimilate information to meet and often even exceed requirements, in unbelievably short time-frames.
During a week of meetings in Moscow, from museum directors, to cosmonauts, to diplomatic staff, right up to the deputy director of ROSCOSMOS, the Russian space agency, Glenn acquitted himself with absolute commitment and professionalism.
Calm under pressure and always able to offer a constructive course of action, in my experience Glenn has proved to be an inspiration in every work situation.
DR PATRICK FULLICK
Glenn’s sessions on creative strategy have been amongst the highlights of the year and regularly receive the plaudits of the audience. He has the ability to bring together and utilise the full armoury of communication disciplines to create an exciting and effective solution.
The real case histories that make up his presentation combine design, sales promotion, brand advertising, direct response and database marketing.
Glenn’s talent as an innovator and creative thinker who refuses to content himself with second rate work is reason enough to hope that he will continue to share his views with our students for many years to come.
OF MARKETING AT
& COURSE TUTOR
OF DIRECT MARKETING
I have always greatly valued the contribution you have made
to the strategic thinking and creative implementation of our campaigns.
The work created for Emirates Airlines was fresh, appealing and original as well as being strategically accurate.
The overall success of the launch campaign may be seen in the fact that Emirates now have market leadership.
We really appreciate the outstanding service you have provided.
Your branding concepts, communication and efficiency are remarkable.
MYMYK PTY LTD
Thank you for all the time and hard work you have put in. I hope we can work together again.
DIRECTOR OF SALES & CHARTER